While you’ve been taught never to judge a book by its cover, when it comes to properties that is exactly what we do. Much like buying or selling a home, the concept of “curb appeal” is very important. A property that has great curb appeal looks inviting to passersby. It’s the fresh coat of paint, clean and attractive landscaping, and highly maintained outer appearance that makes interested parties eager to find out what’s going on inside. The same is true for brick-and-mortar retail businesses. Without the right attractive features on the outside, chances are you’re not going to grab the attention of others. Take the first step towards boosting your business’s curb appeal and attracting more customers – visit Demand Question Time now.
The problem is that many retail shop owners neglect the importance of curb appeal. In essence, they assume that in a digital age, what’s more, important is focusing on developing an online presence. Though it’s important to capture the attention of your online audience, it would be poor business practice to forget about potential revenue walking…or driving past your business regularly.
Become the Customer
The best way to get a feel for how well your business’s curb appeal and physical marketing efforts are doing is to put yourself in the shoes of the customer. When you can take a step back and evaluate your business from a consumer standpoint, then you’re able to better determine where your shortcomings are. Find out here Frog Save how you can transform your business’s curb appeal and start attracting the customers you deserve.
Take a Look Around
Check out the outer appearance of your retail shop. Is it clean and inviting? Let’s say you own a small coffee shop, and while you have great coffee to offer, the outside of your building looks very uninviting. Trash and debris outside give off the appearance that you don’t care about your business. It says to passersby that your products are probably just as poor as your business appears to be. At the very least you should ensure that all trash is kept in the proper receptacles and that your shop’s exterior is clean and neat.
What Do the Signs Say?
As you continue to look around your shop pay attention to the signs you have displayed. Can your customers see what your business is and what you sell? If a customer has to guess what your products and services are, they’re going to keep going. Invest in quality signs for your business. If you can’t afford your “name in lights”, consider low-cost online options like these vinyl banners from eSigns. They can easily be customized to meet your company’s needs. Strategically placing a sign or two on the outside of your business draws the attention of potential customers. It signifies: “Come in! We’re open for business.”
Create a Display
Storefront windows are not just for clothing shops. They can be used to your advantage to intrigue the interest of consumers passing by. When you look at your window display, does it draw you in? Using signage, lighting, and other concepts will give customers more information about your business before they ever set foot inside your door. They get a glimpse of what you have to offer, and if it feels a need, they’re more than likely going to come in.
The key to getting your customers through the door is essentially creating an inviting environment. Attracting their attention is what gets them through the door. If you’ve been neglecting the importance of curb appeal, you may want to reconsider. If your business blends in, or sticks out for all the wrong reasons, more than likely you’ll miss out on all the potential customers passing by each day. Take control of your business’s future and discover the impact of a strong curb appeal – start your journey at Go-oodles.